brand + self // connection + curiosity

Evolution and the Dream Job

I haven’t really taken the chance to share with you the details of my current gig at the International Fund for Animal Welfare (IFAW). You may have caught some Instagram photos from my travels across multiple continents recently – but here’s a little about why!

ifaw elephant collaring in amboseli kenya

IFAW’s field office in Amboseli National Park, Kenya

About a year and a half ago, a friend reached out with an opportunity at IFAW – one that would call upon my 15-year career in corporate marketing strategy. I said no for two reasons; (1) because I had quite selfishly grown accustomed to working for myself and from home for the last five years, and (2) I didn’t think I could handle the subject matter. IFAW works to rescue and protect animals all around the world, and this can often be a pretty emotional subject to “promote”.

But this initial discussion did spark feelings of missing my marketing career. I went on to launch a combined social-marketing-and-photography aspect of my business one year ago, and boy was I pretty amped to do it all (my typical M.O.)! Very shortly after, said friend reached back out to say, essentially, “are you kidding me?” I began a four-month contract with IFAW almost immediately, in March 2016.

Well, this contract became a full-time position over the summer, and I couldn’t be happier! Turning 40 this year, it suddenly seemed like I was living a dream instead of a mid-life crisis! I’ve photographed (and Tweeted, Facebooked, Instagrammed and Snapchatted!) from the floods in Louisiana, an incredible rescue transport at JFK airport, IFAW’s first Hollywood film premiere in LA, an influential three-week convention in Johannesburg, a mobile animal clinic reaching poor slum communities in South Africa, the rescue and rehabilitation of endangered African penguins, an amazing elephant collaring project in Kenya to support the protection and conservation of local populations, a recent visit to the Kremlin in Moscow to increase awareness around our whale, tiger, bear and antelope programs, and next up in January, a week with our global team in India at Kaziranga National Park.

I’d love to share more of these photos and stories with you, so get ready! My photography career began with rescue dogs in 2009, so it’s pretty incredible to see where life is leading me now! Elephants, rhinos, primates, whales, tigers, giraffes, bears and so much more!

However, I also want to assure you that I’m still photographing weddings – I LOVE weddings! I’ll probably be doing less of the average weekday photo sessions, but I’ll never give up that glow of a wedding day.

So I’ll see you around? More soon!

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brand + self // connection + curiosity