HEDMAN

photography + brand marketing

Are they really close friends?

It’s Monday, and we’re talking about friends! Have you noticed the “Close Friends” feature on Instagram Stories? I mean, close friends seems like an obvious descriptor, but don’t let the name fool you. Let’s look at a few ways you could be utilizing the close friends feature for your business. First off, it’s really just...

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Give yourself a daily hug

I’m back at it, friends… As my last post suggested, I was feeling a bit frozen in time for a bit there, but I’m coming out of it. Actually, that’s a longer story, but here I am! As we dip back into these chillier mornings, I was reminded of one of my daily practices I...

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Frozen in time

It’s been one month. One month since my birthday, one month since I was holed up in a Boston hotel room because of a flight cancellation, one month since I left for my first-ever trip to Iceland for work and the solstice sun never set. One month ago, I was absolutely determined to start a...

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Are you full of yourself?

I have some big ideas brewing these days. Being 40-something isn’t nearly as scary as when I was helping to decorate everything black for my dad’s over-the-hill party decades ago. I’m having an honest-to-goodness blast coming into this age and the inner wisdom that comes with it. As I mentioned in a recent Instagram post, I...

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Fuel the fire of micro-influence

Are you feeling ready for summer? My summer countdown email series has brought us to topics that support your marketing from various angles, and it’s easy to notice that each topic is ultimately about forming stronger personal connections. Marketing in today’s environment IS personal, and there’s no better time for YOU as you greet your...

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HEDMAN

photography + brand marketing